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Virtual Staging Real Estate Marketing for Uninhabited Homes

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Virtual Staging Real Estate Marketing for Uninhabited Homes

Virtual staging techniques developed to help market vacant properties can be adapted help those still living in their homes, industry insiders report.

Last year we reported on the emergence of virtual staging to help with property marketing materials for spaces that are sitting empty, allowing the addition of virtual furnishings, accessories and lighting to empty spaces.

But now pioneers of the process are beginning to offer a wider range of services better suited to inhabited homes – allowing home sellers to reap the benefits of staging without the associated upheaval.

Virtual Staging Enhances Existing Real Estate Photography

Using computer imaging, virtual stagers can take existing property photography and enhance home features digitally, by removing clutter, neutralising colour schemes or restyling.

The resulting images create a helpful representation of how a home can be styled with a little effort and can help house hunters to visualise themselves living within a space.

Leading virtual stager Ilaria Barion claims virtual staging an inhabited home to improve the look of property photography helps buyers to “envision the home’s potential.”

Stagers Create Competitive Listings

She explained that the technology made it easier for those on a budget to compete with online listings for homes where more money had been spent in preparation for property marketing.

“With these new services we can now give furnished homes a less cluttered online presence, or totally new look – without moving a thing, and for a fraction of the cost,” she said.

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