Speaking at a recent estate agents conference, Australian property marketing veteran Peter Ford told workers in the home sales industry that they would reap what they sow in the tough economic climate.
The agent who has spent more than two decades marketing homes said: “The market is tough but fair, those that are working hard at it are getting results and those that aren’t wish it was a bit better.”
Wake Up Call for Lazy Estate Agents
His no nonsense attitude has been hailed by some as a wake up call for lazy agents, who expect properties to shift in spite of, and not because of, their business practices.
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