Real Estate Marketing in Hot! Hot! Hot! Conditions
It’s Hot! Hot! Hot! is all we’ve been hearing recently in the Real Estate Marketing world – but, as the long school holidays begin, and families use the break to search for their next home, sellers need to be able to seal the deal – even when the heat is on.
With this in mind we’ve put together a guide to summer property marketing, offering hints and tips on how to capitalise on the best bits of the scorching summer while downplaying any of the heatwave negatives at your property.
How to Sell Your House in Summer – Real Estate Marketing Tips
Ventilate before viewings – househunters don’t want to be hit by a wall of heat as soon as they cross the threshold so make sure you take the time to open doors and windows to encourage air flow before they arrive. If you have air con, put it on, likewise ceiling and stylish freestanding fans. Forget everything you’ve heard about coffee and fresh bread, as brewing and baking will only add to the heat.
Emphasise the exterior – there is no excuse for a poorly maintained garden in this wonderful weather.If you have the time get out there and get it done, otherwise consider investing in the services of a professional gardener. When the sun shines buyers want to see the summer lifestyle your property offers, so make sure this is showcased with appropriate garden furniture and accessories.
Summer-ise the interior – make sure that your home feels in keeping with the season, otherwise viewers may find themselves put off. Consider changing heavy window dressings for nets and muslins and ensure there is a fresh feel with houseplants and cut flowers throughout.
Wet their appetite, If you’re doing the Viewing – Offer your potential purchaser a super ice cold drink or even a cheeky glass of Pimms that will make them feel cool and also relaxed in your home.
