Overly Photoshopped Real Estate Photography – Home Buyers be warned

Real Estate Photography Professionals in Australia warn buyers

A property marketing industry body in Australia has warned buyers to “get off their butts” if they want to avoid being duped by overly photoshopped Real Estate Photography.

The advice comes after it was revealed that the threat of large fines had failed to discourage some agents from editing interior and exterior images to a misleading extent.

Property Sellers Addicted to Photoshop

While estate agents have been warned over the unethical editing of property photos, it seems that the practice is so ingrained for many Aussie agents that it is hard for them to stop photoshopping.

Questionable practices among estate agents include:

  • Editing out eyesores
  • Retouching images to give the impression of a freshly painted exterior.
  • Digital addition of green grass in gardens
  • Editing out high rise buildings in the background
  • Editing out Moldy walls in bathrooms or bedrooms
  • Editing out Electricity Pylons
  • Editing out Street Signs

In an interview with one photographer revealed that he is consistently asked by agents to push the boundaries of what is acceptable when it comes to editing images of homes for sale, despite warning them that it goes against the standards of conduct set by the local real estate institute.

House Hunters Advised to View Properties in Person

However, Antonia Mercorella of the Real Estate Institute of Queensland insists that there is one simple, sure fire way for house hunters to ensure they are not being hoodwinked by photoshopped pictures – and that is to go and view the property in person.

She said: “When you look at a property photography on the screen you don’t get a sense of what the street is like and what the surrounding properties are like.  You still need to get off your butt and look at it in the flesh.”



Write a comment

On Key

Related Posts

co2 emissions

Reducing CO2 Emissions as a Real Estate Agent

As a real estate agent, you play a critical role in promoting sustainable practices and reducing CO2 emissions. The real estate industry is responsible for a significant amount of greenhouse gas emissions.

3d scanning

Unlocking the Potential of 3D Scanning

Hey, tech enthusiasts! Have you heard about the incredible advancements in 3D scanning technology? It’s transforming various industries by allowing us to create accurate, detailed, and digital representations of real-world objects and environments. In this blog post, we’ll explore some of the best use cases for 3D scanning, so get ready to be amazed!


10 Proven Marketing Techniques Every Realtor Should Know!

To succeed in the competitive real estate market, realtors must implement effective marketing techniques that showcase their expertise and the properties they represent. Here are some of the best marketing strategies for real estate agents:

Newsletter Sign Up

Get property photography guides, property news and insights straight to your inbox!