Photoplan360

Integrating On and Offline Real Estate Marketing

Integrating On and Offline Real Estate Marketing

There was a time when property marketing materials were limited to For Sale signs, property brochures and adverts in the local or specialist press… then came the internet.

With the arrival of instant access to information online, estate agents had to adapt, creating platforms to display the content of their property brochures online, from company websites, to property search portals.

Estate Agents Methods Must Evolve with the Internet

And, as the internet evolves, so too must property marketing techniques, with many firms now offering dedicated mobile content for smart phones and tablets as well.

Of course, few agents want to take their operation exclusively online, for fear of missing out on a sale to those few remaining technophobes, but creating mirrored marketing materials for on and offline use can be expensive and redundant.

For this reason estate agencies need to think carefully about integrated marketing strategies, which incorporate both on and offline elements and are easily accessible to all.

Transmedia Techniques Help Sell Homes

There are a number of ways to bring together old and new marketing techniques for a more transmedia approach, a couple of suggestions for those looking to streamline their property selling process are:

  • QR Codes: QR coding is a great way to bring clients to online content. QR codes can be placed on For Sale signs, in property brochures or even within print advertising giving house hunters easy access to online info.
  • Downloads: Where property brochures have been designed for print purposes, it makes sense to also offer these in digital format for the online audience – ensuring that materials reach the widest possible market.
  • Social Media Sales: Using familiar social media platforms to create leads and build relationships before meeting clients in the real world is a great way to build business.

Share:

Facebook
Twitter
Pinterest
LinkedIn
Write a comment

On Key

Related Posts

co2 emissions

Reducing CO2 Emissions as a Real Estate Agent

As a real estate agent, you play a critical role in promoting sustainable practices and reducing CO2 emissions. The real estate industry is responsible for a significant amount of greenhouse gas emissions.

3d scanning

Unlocking the Potential of 3D Scanning

Hey, tech enthusiasts! Have you heard about the incredible advancements in 3D scanning technology? It’s transforming various industries by allowing us to create accurate, detailed, and digital representations of real-world objects and environments. In this blog post, we’ll explore some of the best use cases for 3D scanning, so get ready to be amazed!

Realtor

10 Proven Marketing Techniques Every Realtor Should Know!

To succeed in the competitive real estate market, realtors must implement effective marketing techniques that showcase their expertise and the properties they represent. Here are some of the best marketing strategies for real estate agents:

Newsletter Sign Up

Get property photography guides, property news and insights straight to your inbox!