Photoplan360

Aussie Agents’ Unorthodox Techniques Grab Headlines

Aussie Agents’ Unorthodox Techniques Grab Headlines

An Australian estate agency has been using guerrilla property marketing tactics with great effect.

Property marketing experts Neo Property have hit the headlines again this week after a second promotional video commissioned and released by them went viral on the internet.

Video Clip Showcases Home

The clip, which the Gold Coast property agents have produced in place of traditional property photography or 360 virtual tours, features a scantily clad woman calling for help after being tied up on the balcony of a luxury home.

As gun-toting commandos scramble to a helicopter rescue mission the emergency operator asks the caller to describe her whereabouts – resulting in spoken description of the prestige property accompanied by stunning stills of the home’s interior.

Viral Real Estate Marketing Achieves Results

The video is the second such gimmick from agency owners Ian Adams and Adrian Jenkins, whose first offering went viral generating more than 30,000 online views after being distributed to just 100 selected customers. The new clip, uploaded to video sharing site YouTube by Mr Jenkins himself, has attracted more than half a million views in one month.

The pair, who innovative approach has highlighted the need for lateral thinking when it comes to property marketing in the post credit crunch climate say the videos are a tongue in cheek pop at the estate agency establishment. However, the glossy productions come with a serious sales agenda and the NEO agents claim the clips have resulted in hundreds of calls from potential buyers from across the globe.

Mr Adams said: “Traditional marketing tools just aren’t enough anymore.”

http://www.youtube.com/watch?v=3zOyplvia5M
http://www.youtube.com/user/AdrianCJenkins#p/u/0/q9LBQZ3nxCU

Share:

Facebook
Twitter
Pinterest
LinkedIn
Write a comment

On Key

Related Posts

Real Estate Marketing

Real Estate Marketing Ultimate Guide

The real estate market is a dynamic, competitive landscape that requires a well-thought-out marketing strategy to succeed. With the rise of digital technologies, real estate professionals must adapt their marketing efforts to reach potential clients and close deals effectively.

Newsletter Sign Up

Get property photography guides, property news and insights straight to your inbox!