Property brochures are an important part of home selling, so making sure yours is really exciting, enticing an eye-catching is really important.
A property brochure can be the first contact a potential buyer has with your home, and can also be a reference material for those seriously considering putting in an offer so you need to make sure that they draw in the audience and offer them inspiration.
The design can be as simple or as complex as you wish – so we have put together a list of five possible ways to better your brochure.
- Inspire with Computer Generated Imagery: It goes without saying that you will employ a professional property photographer to create the images for your property brochures, but consider asking for CGIs that can illustrate alternative potential uses of spaces – this will help fire the buyer’s imagination.
- Offer Interaction Online: A hard copy property brochure should not stand alone – use it as a chance to continue the interaction with the potential purchaser – give QR codes and links to take them to additional online content such as virtual tours.
- Look at Lifestyle Marketing: Think about who you are trying to sell to, and appeal to their ideals, you may want to consider interior imagery that illustrates potential as a family home, social space etc. (ask your home stager or photographer for advice on how to bring spaces to life)
- Include Your Area: You know what they say, selling houses is all about location, location, location, so don’t ignore this important aspect in your property brochures – include area guides and insider info to further entice potential purchasers.
- Make Essential Info Exciting: Your property brochures will need to include Floor Plans, EPCs and the suchlike – but try and add value to these informational offerings. Consider directing readers to an online interactive version of the layout, which they can furnish and accessorise to their own taste, and use EPCs as an opportunity to flag up green credentials or potential for the eco conscious consumer.
