Using social media is a great way to promote your property marketing firm – but do it wrong and your could alienate clients.
Here is our guide to “What NOT To Do” with social media for property marketing:
- Over personalise – Social media channels are a great place to create a more personal connection with potential clients and customers but using your profiles to spew irrelevant information about your personal life looks unprofessional and is off-putting – keep personal stuff for your personal pages.
- Over formalise – While it is true that you don’t want to cross the line with your personal posts, you can also go too far the other way. Don’t just post dry, business related content as this is not what people will be looking for on social media sites – try to offer a flavour of who you are and what your company is about, share content that you can relate to, offer information that gives an insight into your everyday practices as well as your brand personality.
- Regurgitate content – when SM sites first started companies could get away with simply sharing links to relevant content elsewhere online, but these days that simply doesn’t cut the mustard. If your audience follows other property marketing companies, it is very likely they will see the same content shared over and over by those within the industry. Adding your own content to the conversations will make you stand out from the crowd.
- Forget to converse – Social media sites are not just about spewing content out into the ether – you NEED to engage if you are to be trusted. So make sure you are responding to other people’s content as well as putting your own out there.
